Everyday is Saturday: Building a Digital Marketing Firm On the Go
“Everyday is Saturday!” That’s the best thing about working for yourself, according to Erica and Clara, the brains behind the supremely awesome digital marketing firm, ClearHart Digital. Just a little over a year ago, they found themselves frustrated with the traditional agency model and decided it was “time to be a cowboy and start something on [their] own.” Since then, they’ve been true adventurers and working from all over the world — from bicoastal loosecubing to plugging away for a few months in Peru.
Can you tell us a bit about yourself and how you came to start ClearHart Digital?
We’re both just a couple of tech nerds with a mind for marketing. After 5 years getting frustrated with the traditional agency model, we decided now was the time to be a cowboy and start something on our own. What began as moonlighting consulting work, turned into a new breed of agency, identifying a niche with start-ups and organizations new to the digital and social space. We’ve worked with a range of companies from the Institute for Liberty and Democracy to the Manhattan Cocktail Classic to Milyoni, always wielding emergent tech for creative marketing solutions. We love working with start-ups because they’re the most willing to push limits, innovate, and take risks. More importantly, there’s always a new challenge, a new technology, a new…secret handshake.
How do you see digital marketing strategies changing in the next couple of years?
Well, with the proliferation of social, the relationship between brand and consumer is now a two-sided conversation. More importantly, brands are going to start realizing they have followings equivalent to some of the biggest media properties out there, so we see the opportunity for a shift in strategy to create entertainment and utility for their fans, and less about paying for those experiences on other sites.
What’s your favorite part about Loosecubes?
There’s such a great energy with Loosecubes—no matter where you’re working, you know there’s something remarkable going on. Everyone is creating, no one is there because they have to, but because they genuinely want to.
What’s your favorite dinosaur?
For the freelancers and entrepreneurs out there, what’s your favorite part about working for yourself?